I get asked all the time how is it like to do business in Africa and the most business friendly countries on the continen. I will go through the benefits of doing business and the main challenges of doing business on the continent.
African countries are not short of labour and opportinuties but finding skilled workers is the main challenge you will have to deal with for your business to be successful. while it true highly educated people are available, they do lack practical management experience. For this reason some high profile companies opt for employing expatriates as an alternative option but this by far this the best solution. Why? I hear you ask! Expatriate personnel find the living conditions in many African countries difficult. Also by employing foreign personnel, your company will slow down the skills transfer process. Expatriates also have language barriers in several African countries.
Finding local consumers
For your venture to be successful, you need to find out your targeted local customers and how to reach them. Africa is a large continent with as many as 53 countries. It is therefore challenging to find the right range of customers for your products.